About Us

Helping small business owners not only survive, but thrive in a pandemic.

Pivot In Place Consulting was founded in 2020, when it became apparent that small business owners needed help adapting to the unprecedented challenges of surviving and marketing in a global pandemic.

Nowhere in recent times has it been so important for small businesses to quickly ‘pivot’ to adapt and survive in the ever-changing pandemic world we live in, during shelter-in-place and a newly-virtual world.

But unexpectedly with the virtual world, unprecedented new markets and opportunities open up for small businesses to extend their market base and reach, and marketing strategies.

An ancient Greek fable tells of a supple reed, taunted by an strong oak tree for bending with every gust of wind. Yet in a turbulent storm, it is the reed that bends and adapts and survives - while the unyielding oak tree is toppled over, breaks, and falls.

Let us help you bend and adapt and pivot, and identify these new opportunities in the newly-virtual world to expand your business’s customer base — to not only survive but thrive during the pandemic — and into the world to come.

What clients are saying:

“Veena is a brilliant and insightful person filled with practical and effective strategic business ideas. She used her well rounded experience and great listening skills to formulate a specific game plan that helped me propel my business to a new level. I highly recommend using Veena as a consultant.”

— Mark Cernan, Realtor, Rainmaker Real Estate, Los Altos, CA

“Veena has given me invaluable tools to help position my company for success. Her ability to recognize my superpowers and adapt those strengths into an effective marketing strategy is a true testament to her creative business understanding.

Collaborating together we have been able to reactivate many of my past patients, grow my private pay practice and position Strive Physical Therapy for sustained growth during a pandemic and beyond. Truly amazing!”

— Rob Abrams, CEO, Strive Physical Therapy, Inc., Los Altos, CA

Contact us.

Please fill out the form — or email veenathomas at alum.mit.edu